BBC pre-school portfolio
Bringing families together…
With its hugely powerful brands, the BBC pre-school portfolio is an alternative and exciting route to parents of children aged 1-7. BBC pre-school magazines enable parents to feel assured that they’re assisting in their child’s learning and development whilst at the same time spending some quality time together. Each magazine is designed for parent and child interaction, with no other medium, including television, offering advertisers the opportunity to target such an invaluable and captive audience.
Our Meet the Parents and Meet the Mums research has proved that well over 4 million adults enjoy reading BBC pre-school magazines every month. In a cluttered children’s market, the BBC portfolio stands out as providing a safe environment that parents trust. Our experienced editorial team, and unique educational director, assist with all content, helping to create bespoke advertorial and sponsorship solutions, allowing families to interact with advertisements, whilst engaging with the brand message.
| Key facts | |
|---|---|
| We are the number one publisher of pre-school magazines in the UK | |
| 4.3 million adults read a BBC pre-school title every month* | |
| We reach 5 times more adult readers than the top two parenting titles combined* | |
| We have a maximum of 3 ad sites per issue, ensuring advertisers achieve stand out | |
| 49% of our readers do not watch any children's programming on pre-school commercial channels* | |
*Source: BBC Pre-school TGI Jul 08- Jun 09
Key contacts
- Ad Director
- Amanda Pitt-Cook
- 020 8433 2118
- Ad Manager
- Duncan Carr
- 020 8433 1400
- Display Sales
- Duncan Carr
- 020 8433 1400
- Inserts
- Duncan Carr
- 020 8433 1400
- Northern Sales Rep
- Vera Baker
- 0161 244 4619
- Production
- Iveta Margova
- 020 8433 3226