olive
"eat in, eat out, eat away"
The UK's most stylish food magazine, featuring recipes, restaurants and travel
A stylish food lifestyle magazine, olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix of easy recipes, restaurant reviews and food-focused travel. The stunning visuals, killer writing and well developed sense of humour set olive apart from other food titles.
Key facts| Key facts |
|---|
| Cover price | £3.50 |
| Frequency | Monthly |
| Circulation | 82,772 |
| Readership | 253,000 |
| Male | 28% |
| Female | 72% |
| ABC1 | 79% |
| Average age | 46 |
| (Sources: ABC Jan-Jun 2011, NRS Apr 10 - Mar 11) | |
Rate card| Rate card |
|---|
| DISPLAY | |
|
| Run of magazine | £4,950 |
| Front half / relevant | £5,100 |
| Front half right hand | £5,600 |
| Outside back cover | £6,500 |
|
| Run of magazine | £9,700 |
| Inside front cover DPS | £10,800 |
| Front half DPS | £10,200 |
|
| Facing matter | £2,700 |
| Bookends | £5,670 |
|
| Standard loose | £36 (cost per thousand) |
| Subs (up to 10 grms) | £90 (cost per thousand) |
| Bound-in single card (Newstand) | £65 (cost per thousand) |
| Bound-in single card (Subs) | £110 (cost per thousand) |
| Tip-on single card (Newstand) | £55 (cost per thousand) |
| Tip-on single card (Subs) | £100 (cost per thousand) |
| Post-it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
|
| 7.5 x 6 | £500 |
| Series of 3 £per insertion | £375 |
| Series of 6 £per insertion | £250 |
Copy deadlines| Copy deadlines |
|---|
|
| January - 2011 | 8th December 2010 | 12th November 2010 | 16th November 2010 |
| February - 2011 | 5th January 2011 | 3rd December 2010 | 7th December 2010 |
| March - 2011 | 2nd February 2011 | 10th January 2011 | 12th January 2011 |
| April - 2011 | 9th March 2011 | 14th February 2011 | 16th February 2011 |
| May - 2011 | 1st April 2011 | 10th March 2011 | 16th March 2011 |
| June - 2011 | 6th May 2011 | 6th April 2011 | 12th April 2011 |
| July - 2011 | 3rd June 2011 | 6th May 2011 | 12th May 2011 |
| August - 2011 | 1st July 2011 | 6th June 2011 | 13th June 2011 |
| September - 2011 | 29th July 2011 | 4th July 2011 | 11th July 2011 |
| October - 2011 | 31st August 2011 | 3rd August 2011 | 9th August 2011 |
| November - 2011 | 5th October 2011 | 8th September 2011 | 14th September 2011 |
| December - 2011 | 4th November 2011 | 10th October 2011 | 17th October 2011 |
| January - 2001 | 9th January 2012 | 15th November 2011 | 21st November 2010 |
| February - 2011 | | 6th December 2011 | 8th December 2011 |
| March - 2011 | | 10th January 2011 | 11 January 2012 |
Key facts| Key facts |
|---|
| Cover price | £3.50 |
| Frequency | Monthly |
| Circulation | 82,772 |
| Readership | 253,000 |
| Male | 28% |
| Female | 72% |
| ABC1 | 79% |
| Average age | 46 |
| (Sources: ABC Jan-Jun 2011, NRS Apr 10 - Mar 11) | |
Rate card| Rate card |
|---|
| DISPLAY | |
|
| Run of magazine | £4,950 |
| Front half / relevant | £5,100 |
| Front half right hand | £5,600 |
| Outside back cover | £6,500 |
|
| Run of magazine | £9,700 |
| Inside front cover DPS | £10,800 |
| Front half DPS | £10,200 |
|
| Facing matter | £2,700 |
| Bookends | £5,670 |
|
| Standard loose | £36 (cost per thousand) |
| Subs (up to 10 grms) | £90 (cost per thousand) |
| Bound-in single card (Newstand) | £65 (cost per thousand) |
| Bound-in single card (Subs) | £110 (cost per thousand) |
| Tip-on single card (Newstand) | £55 (cost per thousand) |
| Tip-on single card (Subs) | £100 (cost per thousand) |
| Post-it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
|
| 7.5 x 6 | £500 |
| Series of 3 £per insertion | £375 |
| Series of 6 £per insertion | £250 |
Copy deadlines| Copy deadlines |
|---|
|
| January - 2011 | 8th December 2010 | 12th November 2010 | 16th November 2010 |
| February - 2011 | 5th January 2011 | 3rd December 2010 | 7th December 2010 |
| March - 2011 | 2nd February 2011 | 10th January 2011 | 12th January 2011 |
| April - 2011 | 9th March 2011 | 14th February 2011 | 16th February 2011 |
| May - 2011 | 1st April 2011 | 10th March 2011 | 16th March 2011 |
| June - 2011 | 6th May 2011 | 6th April 2011 | 12th April 2011 |
| July - 2011 | 3rd June 2011 | 6th May 2011 | 12th May 2011 |
| August - 2011 | 1st July 2011 | 6th June 2011 | 13th June 2011 |
| September - 2011 | 29th July 2011 | 4th July 2011 | 11th July 2011 |
| October - 2011 | 31st August 2011 | 3rd August 2011 | 9th August 2011 |
| November - 2011 | 5th October 2011 | 8th September 2011 | 14th September 2011 |
| December - 2011 | 4th November 2011 | 10th October 2011 | 17th October 2011 |
| January - 2001 | 9th January 2012 | 15th November 2011 | 21st November 2010 |
| February - 2011 | | 6th December 2011 | 8th December 2011 |
| March - 2011 | | 10th January 2011 | 11 January 2012 |