BBC

The BBC Brand Impact Panel

What is it?

The BBC Brand Impact Panel is a new service available to advertisers that measures the effectiveness of advertising campaigns and creative impact.

It provides valuable feedback on how media campaigns have been received; enabling advertisers to make the most of BBC media properties and achieve maximum impact from their advertising. 

How does it work?

Over 9,500 BBC Magazine and website users are on the BBC Brand Impact Panel, giving their feedback on the branding impact of client campaigns.

We email panellists with an online survey to complete. The survey includes several standard ad effectiveness metrics such as ad recall, overall impression, suitability, interest and purchase consideration.   Advertisers also have the opportunity to customise the questionnaire by including ad-hoc questions.  Qualitative feedback can also be gathered using open-box questions.

The panel is maintained by a specialist research company called Research and Analysis of Media (RAM).  RAM has tested hundreds of print and online campaigns across Europe and the US, so standard results can be benchmarked against appropriate industry averages.

Our dedicated Ad Insight team will oversee the project from initial discussions through to analysis and final presentations. 

Case Studies

To see how the BBC Brand Impact Panel could work for you, please take a look at our case study library.

Contact

For more information about the BBC Brand Impact Panel; please speak to the relevant brand contact as listed on our key contacts page.  Alternatively our Ad Insight Manager Sarah Villegas will be able to provide you with further information.

Big Britian 2

www.bigbritain.com

Last year, the Big Britain study identified a substantial group of 20 million adults, brought together by shared values rather than demographics. This group collectively holds the power to significantly influence key changes in British society and business.

Big Britain 2 provides insight into the actions and behaviours of Britain’s mainstream consumer, looking at what motivates their purchasing decisions and the communication strategies that will engage them most effectively.

As more and more advertisers search for effective ways to communicate with increasingly conscientious consumers, Big Britain phase 2 offers some valuable insights into getting this communication strategy right.

Based on our findings, we predict that the successful brands of 2010 will be those whose clients listened and engaged with Big Britain in 2007.

Download Big Britian 2 Research

(ppt) 16.23Mb

PPA

www.ppa.co.uk

PPA is one of the leading magazine trade bodies worldwide.

PPA promotes the interests of the UK magazine and business media industry, conducting regular research projects providing insignt into the consumer magazine audience to ensure that magazines are at the forefront of the media industry.

AOP

www.ukaop.org.uk

AOP (Association of Online Publishers) champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.

AOP publishes original research covering a range of topics from managing online communities and adapting content for mobile, through to optimising partnership opportunities, SEO best practice, behavioural argeting and audience measurement.

IAB

www.iabuk.net

The IAB (Internet Advertising Bureau) is the UK trade association for online advertising.

IAB Promotes digital advertising opportunities to all marketers in the UK using research projects to understand online audience behaviour.