BBC

All case studies grouped by Advertising Sector

• Automotive
  Case studies: 9
  • Michelin: Brand interaction and engagement
    Top Gear's creative team designed a campaign across topgear.com as well as a competition and interaction game to engage users and encourage interaction with Michelin.
    Michelin case study (pdf) 314Kb
    
    
    
    
  • Fiat: Talking tactics and direct response
    A tactical campaign on topgear.com increasing brand awareness of the Fiat 500, Fiat Bravo and Fiat Punto amongst potential car buyers.
    Fiat case study (pdf) 225Kb
    
    
    
    
  • Chevrolet: 'Aveo Explores....City Fringes'
    A successful cross media campaign getting Radio Times and Gardeners' World audience interacting with the Aveo brand whilst communicating the the key benefits.
    Chevrolet case study (pdf) 704Kb
    
    
    
    
  • Turtle Wax - Dirty Dirty Car
    Top Gear's creative solution team designed a cross media interactive campaign, building brand awareness amongst Top Gear's readers and online users.
    Turtle Wax 'Dirty Dirty Car' case study (pdf) 1.62Mb
    
    
    
    
  • Mazda MX-5 Icon: Building brand perception online
    We created an interactive campaign on topgear.com, driving users to a micro site where they engaged with Mazda Icon with a specially designed driving game.
    Mazda Icon case study (pdf) 717Kb
    
    
    
    
  • Turtle Wax - Ice My Car
    A successful multi media campaign that engaged Top Gear's audience and communicated the key brand values of Turtle Wax ICE range.
    Turtle Wax ICE case study (pdf) 1.9Mb
    
    
    
    
  • Mazda Operation Renesis
    Increasing engagement and interaction with Mazda's sport range
    Mazda Renesis (pdf) 2.35Mb
    
    
    
    
  • Mazda MX-5 Favourite Drives
    Improving brand perception
    Mazda MX-5 Favourite Drives (pdf) 1.16Mb
    
    
    
    
  • Chevrolet Aveo
    Firmly fixing Chevrolet Aveo's brand values in the readers mind.
    Chevrolet Aveo (pdf) 300Kb
    
    
    
    
• Cosmetics & Toiletries
• Entertainment & Media
• Fashion & Accessories
• Finance
• Food & drink
  Case studies: 5
  • French Wines; A touch of magic
    French Wines engaged their audience using a display campaign on bbcgoodfood.com, driving our users to a bespoke micro site where they could learn about the variety of wines France has to offer.
    French Wines case study (pdf) 805Kb
    
    
    
    
  • New Zealand Lamb: Directional display and email
    A successful campaign promoting New Zealand Lamb's premium quality meat to food enthusiasts on bbcgoodfood.com.
    New Zealand Lamb case study (pdf) 691Kb
    
    
    
    
  • Kellogg's Nature's Pleasure
    Multi-platform ad effectiveness study
    Kellogg's Nature's Pleasure (pdf) 1.87Mb
    
    
    
    
  • Naked Wines
    Showcasing Naked Wines promotions and exclusive offers on bbcgoodfood.com
    Naked Wines (pdf) 1.73Mb
    
    
    
    
  • BBC Good Food Calendar sponsored by Philadelphia
    Demonstrating that sponsoring the Good Food calendar is an effective way to communicate with readers throughout the year.
    Philadelphia (pdf) 2.32Mb
    
    
    
    
• Government and charity
  Case studies: 1
  • COI Tales of the Road
    BBC Magazines engaged COI's target audience of 6-11 year olds with the Tales of the Road campaign by creating advertorials that matched the style of each magazine and would appeal to the audience.
    Tales of the Road case study (pdf) 1.85Mb
    
    
    
    
• Retail
  Case studies: 6
  • Kenwood kMix: Product launch
    Kenwood supported the launch of Kenwood kMix with an interactive online campaign on bbcgoodfood.com perfect for targeting food enthusiasts.
    Kenwood case study (pdf) 739Kb
    
    
    
    
  • Rachel's Organic: Targeting an upmarket audience
    Gardeners' World designed a directional campaign on gardenersworld.com and promotion through the newsletter to engage users and encourage interaction with Rachel's Organic.
    Rachel's Organic case study (pdf) 1.2Mb
    
    
    
    
  • Viking Lawn Art: Building brand awareness
    Gardeners' World created a cross media campaign that created interaction with our readers and online users, successfully building brand awareness for Viking Lawn Art.
    Viking case study (pdf) 1.36Mb
    
    
    
    
  • Raising awarenes of the B&Q brand
    A successful Christmas campaign in the prestigous gatefold placement raising the awareness of B&Q's annual Boxing Day sale.
    B&Q case study (pdf) 413Kb
    
    
    
    
  • Magnet
    Increasing ad and brand awareness of Magnet kitchens and communicate key branding messages
    Magnet (pdf) 1.66Mb
    
    
    
    
  • John Deere: reaching keen gardeners all year round
    John Deere wanted to raise brand awareness and promote their 2010 product range of lawn mowers. In order to do this they targeted keen gardeners by sponsoring the Gardeners' World year planner.
    John Deere Case Study (pdf) 1.6Mb
    
    
    
    
• Technology and telecoms
  Case studies: 1
  • Vodafone (topgear.com F1 Sponsorship, Season 2009)
    Driving awareness of the Vodafone Taxi GP, and driving participation in the online competition.
    Vodafone (pdf) 149Kb
    
    
    
    
• Travel
  Case studies: 1
  • Voyages Jules Verne
    Increasing the awareness of tour destinations and driving escorted tour sales
    Voyages Jules Verne (pdf) 109Kb